MLSE
Editorial & Product Designer @
As a Product designer at Maple Leafs Sports Entertainment, I was tasked with creating a security app that would allow users to securely access their SOPs and manage their events. The app needed to be intuitive and easy to use, while also providing a high level of security to protect sensitive company information. This case study outlines the design process and challenges involved in creating the app, as well as the benefits and impact it had on MLSE, the users and the players.
My Role
Design Systems
Wireframing / Prototype
Editorial Design
User Research
As a designer at MLSE, my role was to create and implement a unified design that would provide consistency and efficiency across the company's digital security application and documentation.
Project Overview
To create a security app that would allow users to securely access their SOPs and manage their events. The app needed to be intuitive and easy to use, while also providing a high level of security to protect sensitive company information.
Methodology
Research & Analysis:
I conducted research to understand the needs, preferences, and behaviors of the security department, as well as the latest trends and best practices in sports/security app design. This included interviews with the security department, surveys, and a review of competing apps.
User Flows & Scenarios:
I created user personas and scenarios to represent the key user groups and their goals, needs, and challenges. This helped to inform the design decisions and ensure that the app would meet the users' needs and expectations.
Information Architecture & Wireframing:
I designed the app's information architecture and navigation, organizing the content, typography, and features in a clear and intuitive way. I also created wireframes to visualize the app's layout and interactions.
Key Benefits & Impacts
The design system was successfully implemented across all of Opentext’s digital products, providing consistency and efficiency in the design process. Some of the key benefits and impact of the design system included...
Improved UX
The design system ensured a consistent and cohesive user experience across all of the company's products, making it easier for users to navigate and use the products.
Increased Efficiency
The design system provided a set of reusable components and templates, allowing designers to work faster and more efficiently. This reduced the time and effort spent on designing and developing individual products.
Enhanced Collaboration
The design system enabled designers to work more closely and collaboratively, sharing and building upon each other's work. This improved communication and coordination within the design team.
Conclusion
Visual Design & User Testing:
To create a cohesive and engaging look and feel, I created visual designs for the app, including colors, typography, icons, and images. I also conducted user testing to gather feedback and refine the design.
Implementation & Iteration:
I worked with developers to implement the app and ensure that it met the technical and functional requirements. I also monitored user feedback and made iterative improvements to the design based on user feedback and data.
Program Flow for Application
Editorial Design for Security Documents
TapBar Variations
Conclusion
Overall, the creation and implementation of the design system at Opentext had a significant positive impact on the company's design team and products. The design system provided consistency, efficiency, and collaboration, and helped improve the user experience of the company's digital products.
